BUILDING LINKS

It has well been established that having or not having link popularity is vital to the existence of any website. So how do we find the ways and means of establishing this. Building links can be time consuming, frustrating and sometime with little or no results but it is unavoidable if we wish to establish pageranks we must build links.

Many may ask what is link popularity and why the fuss?
“Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings”(source:wikipedia.org)

Please note that quality of the websites linking to you overides the quantity, thus it is better to have a few quality sites linking to your site versus a few hundred spammy sites or link farms. There is no easy to quickly and easily build links, the use of link farms is frowned upon by many search engines and will only succeed in getting your site banned or penalized. Best quality links with be from high ranking pages and those that have some relation to your own site.

WAYS OF GETTING LINKS

I have been repeatedly told by seasoned webmasters that sometimes a simple email request could suffice. A nice well thought out email to the webmaster of a site that is similar to yours. Of course include details about your site and how they can benefit by linking to your site. e.g have their site featured on your website write a review or article about their site, take time to look over the site of the webmaster that you are requesting backlinks from, maybe suggest where the your link could be placed.

Good linking practices would be to place a link of the site you are planning to trade with on your site first and include this in your email where their link can be found along with your site information, with good keyword descriptions, this gives a much better chance of a reciprocal. However be prepared for denial,no replies or play the waiting Read the entire article