Archive for the 'Internet' Category



How To Implement Page Specific 301 Redirects

Tuesday 16 January 2007 @ 4:34 pm

Follow the simple code example below in order to implement a page specific 301 redirect. This is also a handy redirect for informing a search engine spiders that a web page has permanently moved.

Warning, you will be editing your .htaccess file, so please be careful and make a backup of the original just in case there is a problem.

First, download the .htaccess file via FTP. Next open the .htaccess file with a plain text editor such as notepad. If there’s already code in the file be sure you skip a line before adding the code below. Now copy and paste the following code into the .htaccess file;

(without the “<-- -->” part)

RedirectPermanent /old.html http://www.yoursite.com/new.html

Next, replace the “old_page” portion with your unique “page name”, save and upload.

Now when somebody requests old.html they will be automatically redirected to http://www.yoursite.com/new.html.

Note, be sure to include a space between the old page and new location portion, see below;
/old_page.html space http://www.yoursite.com/new_page.html

For more information about 301 redirects, please see http://httpd.apache.org/docs/2.0/mod/mod_alias.html#redirectpermanent

About the Author:
Sean Odom runs a Houston, Texas based SEO Consulting firm specializing
in search engine marketing and Social Media Optimization.




Linux Web Hosting

Friday 3 November 2006 @ 6:32 pm

Once you have designed the pages on your site, you have to search for a suitable hosting server depending on your website requirements. Web hosting is a process by which your website can be placed with a company server to display and maintain your site. The effective web presence is built by using Windows or Linux Web Hosting.

Linux Web Hosting permits business corporations to design their web sites on the Linux Operating System, which is an open-source variation of the Unix Operating System. Using this hosting for web development allows companies to control over the best and most popular in open-source technologies such as PHP, MySQL, Python, and XML. Most

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Linux Web Hosting




My Space - Is it getting too big?

Wednesday 1 November 2006 @ 6:48 am

MySpace is a Santa Monica, California based website that allows you to network through the Internet. It is the definitive social networking portal that offers an across-the-board range of services like blogs, groups, personal profiels, photos, musicm MP3, videos, and it even has an internal e-mail system.

Its range of services has made it very popular amongst networking afficianados, who are looking for their kind of space. According to some estimates Myspace.com ranks fourth in term of popularity for an English language website and ranks sixth in terms of global popularity. In the United States, it has no competitiors and having a share of 4.46 percent of Internet visits, it is the most

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My Space - Is it getting too big?




Myspace And Parental Responsibility

Wednesday 1 November 2006 @ 6:44 am

Myspace is a success story on the Internet. At the same time it is being seen with fear by many parents. They feel that their children may get involved with shady people on myspace. What is the truth?

Internet has search engines. Every body that has a connection can bypass all firewalls and barriers and search for any kind of material on the net. The teenagers can always reach adult websites and nothing

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Myspace And Parental Responsibility




Web Analytics and Why is it Crucial for Online Marketing Success

Friday 20 October 2006 @ 6:44 am

Do you know what your website is telling you? A crucial part of your online marketing efforts lie in understanding your website traffic patterns. If you don’t know how people find your site, what they do once they’re on your site, how long they stay on the site, what they respond to and what they reject, you won?t achieve maximum online results.

Look at your website traffic logs

Information is collected as visitors find and move through your website. This information is displayed on what is referred to as “traffic logs.” This marketing data is pure because it is collected mechanically as visitors move freely throughout your website. Your website offers unprecedented opportunities to gather visitor and customer behavior data. Keep reading to learn more about this valuable information source.

Traffic logs provide key indicators of online marketing performance

Before diving into the wealth of data available through these logs, let’s clear up a common misconception that exists amongst most business executives: “hits” really aren’t a sound

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Web Analytics and Why is it Crucial for Online Marketing Success




Innovative Business Use of RSS as a Technology

Friday 20 October 2006 @ 6:39 am

RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed’s content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are

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Innovative Business Use of RSS as a Technology




Marketing Power of Content Syndication

Friday 20 October 2006 @ 6:36 am

RSS content syndication is relatively new legitimate practice in the world of search engine optimization (SEO). Marketing professionals specializing in SEO techniques are beginning to recognize the value of RSS content syndication however, and it seems that the more popular this technique becomes the more effective the results.

The value of RSS content syndication lies in the links contained within the content. This is because the big search engines like Google and Yahoo! pay a whole lot more attention to incoming links to a website than they did in the past. We’ll get to content a little later, because it still counts, but it is so important to understand why syndicating content to RSS feeds across the web may make you more money and cost you LESS!

RSS feeds are appearing on websites across the internet in order to keep people up to date with the latest news or information on a particular topic quickly. And we all know that users expect quality content, but even more so they expect that content to appear immediately! And, they want to see the content. They do not want to look for the content. They do not want to link to the content. They want the content to jump off of

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Marketing Power of Content Syndication




How To Eliminate The Click Fraud Problem

Tuesday 17 October 2006 @ 7:35 am

Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.

What is click fraud?

Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.

Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.

Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.

In simple words, Click fraud means that someone is cheating you and that you pay too much Continue Reading »
How To Eliminate The Click Fraud Problem




Pay Per Click Tactics in 2006

Tuesday 17 October 2006 @ 7:30 am

There are some really great sources of information on planning and executing a successful paid marketing campaign, from researching your audience and the keywords they use to managing your bid portfolio.

Using the sessions from SES NY as a guideline, I’m going to introduce you to what the “experts” are doing in PPC.

There is probably no one who doubts that PPC is here for the long term. And while many dismissed PPC in the early days, it is clear, based on earnings reported by the search engines, that PPC is here to stay.

Therefore, online marketers need to understand what it is, how to use it and what your competitors are doing. It is also important to know what some of the most effective tactics are out there.

The first thing to know is that PPC marketing is evolving just like organic placement. There are new players entering the Continue Reading »
Pay Per Click Tactics in 2006




Increase Traffic to Your Blog

Tuesday 17 October 2006 @ 7:28 am

Increasing traffic to your blog is fundamental to your blog’s success on the Internet. As you’ll soon find, it isn’t all that hard to increase traffic to your blog, but it does take time.

The first and most important rule for increasing traffic to your blog is to post, post and then post some more. Posting new and unique content on a regular basis to your blog is crucial to success.

Another critical method for getting traffic to your blog in through by establishing links to your site on other people’s webpages. This servers two purposes for your blog. First, a link on someone else’s site can be clicked on thus bringing a visitor to your site. Secondly, links on other sites pointing to your site factor into the equations that Google, Yahoo and MSN use to determine the order in which sites Continue Reading »
Increase Traffic to Your Blog




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