Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.

What is click fraud?

Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.

Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.

Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.

In simple words, Click fraud means that someone is cheating you and that you pay too much Continue Reading »
How To Eliminate The Click Fraud Problem

Increasing traffic to your blog is fundamental to your blog’s success on the Internet. As you’ll soon find, it isn’t all that hard to increase traffic to your blog, but it does take time.

The first and most important rule for increasing traffic to your blog is to post, post and then post some more. Posting new and unique content on a regular basis to your blog is crucial to success.

Another critical method for getting traffic to your blog in through by establishing links to your site on other people’s webpages. This servers two purposes for your blog. First, a link on someone else’s site can be clicked on thus bringing a visitor to your site. Secondly, links on other sites pointing to your site factor into the equations that Google, Yahoo and MSN use to determine the order in which sites Continue Reading »
Increase Traffic to Your Blog

Every site owner wishes to get his site promoted effectively. Can we all do it?? Even if it is done, is it done effectively?? There are several ways also for site promotion which can play immense role in this regard. Here below ten (10) guiding points are mentioned for the benefit of web owners particularly for the new owners.

1. Appearance makes a difference. From the very beginning the point to be kept in mind that professional attitude pays everywhere. To give your site an edge over others you Continue Reading »
Ten Points to Ponder for Website Promotion

Getting The Most From Your eBay Store

How much profit you want to make is entirely up to you. Depending on what you sell, if your products are priced too low you?ll be working for peanuts, price it too high and you won?t be selling any.

You need to factor in all the individual line item costs before you set your retail price. eBay takes a percentage of the final sale price (final value fee). If you use Paypal to accept payments electronically they’ll take a percentage as well, plus a small transaction fee. eBay does not include shipping costs when they calculate their final value fee while Paypal does.

Other eBay fees include auction, buy it now, store inventory and those for additional pictures as well as any optional listing features.

However, you can save on the eBay insertion fees by pricing items just at or under the break range. For instance, if you want to sell an item for $50.00 then price it at $49.99 (instead of $50.00) and you’ll save 50% on the insertion fee. (eBay Basic Fees)

You must also consider the cost of your shipping material. By knowing the exact weight of each item including the shipping material, you can tell if a buyer is being truthful if they claim that an item was not included with their order since the shipping weight is printed on the postal receipt.

Some sellers set up their listing to use the shipping calculators while others use the flat rate option. It may boil down to a matter of choice, but on some items one be better to use than the other and sometimes the calculator is unavailable which can result in a lost sale.

If you use eBay’s Turbo Lister, you can easily make a duplicate copy of a listing, one with flat rate shipping and the other with the calculator. Experiment with each to see which give you the bst results. Stores with a large volume of products should use the calculator.

Keep in mind that savvy buyers know if they are being overcharged for shipping. Don’t risk losing a repeat customer by overcharging for shipping. A small handling charge is an acceptable industry standard.

GUARANTEE:

Just what is your guarantee? Your guarantee and any store policies should be clear and well defined. Wishy-washy policies are sure to confuse your buyers. Work with your buyers. Consider bending the rules for a valued customer or a large order if it will mean future business.

FEEDBACK:

Open any business and you automatically have a reputation. It is within your power to create a good reputation or a bad one. For eBay sellers and buyers your feedback page is your reputation and is one of the most widely viewed pages.

Trying to keep a 100% positive feedback is the ultimate goal. However, there are some things that may be beyond your control, for instance, a buyer may have had a bad day and decided to take their frustration out on you.

Still certain buyers may have their email accounts set up to block spam, AOL and hotmail accounts are notorious for this. Avoid including any links, pictures, attachments and/or HTML code in any emails sent to these accounts.

If you need to contact a buyer with an AOL or hotmail email address, first send a basic text only email to let them know you are contacting them and then follow it up with an email that contains HTML.

Lapse a store policy if it could mean the difference between getting positive feedback and negative feedback.

If an item is out of stock, email the buyer as soon as possible. Include an estimated shipping date.

SHIPPING:

Some sellers use UPS while others use the USPS. The Laundry Bag Store Online uses the USPS so these tips are based on shipping with the USPS. Some of the information you may already be aware of.

The USPS offers several types of free shipping boxes, mailers and envelopes. However, some of these can add extra weight and thus add extra cost to your shipping. Aside from using postal rate calculators you can print or ask your local post office for Notice 123, rate fold. The notice includes all the current postal rates. You can print Notice 123 in PDF format by visiting http://pe.usps.gov. (do not include the www.)

You will also need a Postal Service Zone Chart, which is not included in Notice 123 but is available at: postcalc.usps.gov/zonecharts/ (do not include the www.)

13.1 oz. is where First Class postal rates ends and Priority Mail or Parcel Post rates begin up to 70 lbs. The cost of shipping most items Priority Mail vs. Parcel Post is small and can be the difference between getting positive feedback or negative feedback, a satisfied customer or a dissatisfied customer.

Depending on the weight and size, some items may be best shipped via Parcel Post instead of Priority Mail. The saving amount between Priority Mail and Parcel Post increases significantly as the weight increases and you can pass this saving on to your buyer.

Shipping Parcel Post takes a few days longer so make sure your buyer is willing to accept the delay. However, keep in mind that there are specific guidelines when shipping packages via Parcel Post. Notice 123 and the USPS web site lists all the required criteria.

Another shipping option offered by the USPS is Priority Mail Flat Rate. You can ship to any US destination regardless of weight for a specific cost. The post office offers free flat rate boxes in two sizes as well as a flat rate mailer.

If you buy your own shipping boxes the size of the box may exceed the USPS shipping limits and you may have to pay additional shipping. The combined length and girth of a piece (the length of its longest side plus the distance around its thickest part) may not exceed 108 inches.

However, to be safe in most cases the combined length and girth should not exceed 84 inches. The formula is simple. It is 2x the height + 2x the width + the Read the entire article