Do you know what your website is telling you? A crucial part of your online marketing efforts lie in understanding your website traffic patterns. If you don’t know how people find your site, what they do once they’re on your site, how long they stay on the site, what they respond to and what they reject, you won?t achieve maximum online results.

Look at your website traffic logs

Information is collected as visitors find and move through your website. This information is displayed on what is referred to as “traffic logs.” This marketing data is pure because it is collected mechanically as visitors move freely throughout your website. Your website offers unprecedented opportunities to gather visitor and customer behavior data. Keep reading to learn more about this valuable information source.

Traffic logs provide key indicators of online marketing performance

Before diving into the wealth of data available through these logs, let’s clear up a common misconception that exists amongst most business executives: “hits” really aren’t a sound

Continue Reading »
Web Analytics and Why is it Crucial for Online Marketing Success

RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed’s content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are

Continue Reading »
Innovative Business Use of RSS as a Technology

RSS content syndication is relatively new legitimate practice in the world of search engine optimization (SEO). Marketing professionals specializing in SEO techniques are beginning to recognize the value of RSS content syndication however, and it seems that the more popular this technique becomes the more effective the results.

The value of RSS content syndication lies in the links contained within the content. This is because the big search engines like Google and Yahoo! pay a whole lot more attention to incoming links to a website than they did in the past. We’ll get to content a little later, because it still counts, but it is so important to understand why syndicating content to RSS feeds across the web may make you more money and cost you LESS!

RSS feeds are appearing on websites across the internet in order to keep people up to date with the latest news or information on a particular topic quickly. And we all know that users expect quality content, but even more so they expect that content to appear immediately! And, they want to see the content. They do not want to look for the content. They do not want to link to the content. They want the content to jump off of

Continue Reading »
Marketing Power of Content Syndication

Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.

What is click fraud?

Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.

Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.

Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.

In simple words, Click fraud means that someone is cheating you and that you pay too much Continue Reading »
How To Eliminate The Click Fraud Problem

There are some really great sources of information on planning and executing a successful paid marketing campaign, from researching your audience and the keywords they use to managing your bid portfolio.

Using the sessions from SES NY as a guideline, I’m going to introduce you to what the “experts” are doing in PPC.

There is probably no one who doubts that PPC is here for the long term. And while many dismissed PPC in the early days, it is clear, based on earnings reported by the search engines, that PPC is here to stay.

Therefore, online marketers need to understand what it is, how to use it and what your competitors are doing. It is also important to know what some of the most effective tactics are out there.

The first thing to know is that PPC marketing is evolving just like organic placement. There are new players entering the Continue Reading »
Pay Per Click Tactics in 2006

Increasing traffic to your blog is fundamental to your blog’s success on the Internet. As you’ll soon find, it isn’t all that hard to increase traffic to your blog, but it does take time.

The first and most important rule for increasing traffic to your blog is to post, post and then post some more. Posting new and unique content on a regular basis to your blog is crucial to success.

Another critical method for getting traffic to your blog in through by establishing links to your site on other people’s webpages. This servers two purposes for your blog. First, a link on someone else’s site can be clicked on thus bringing a visitor to your site. Secondly, links on other sites pointing to your site factor into the equations that Google, Yahoo and MSN use to determine the order in which sites Continue Reading »
Increase Traffic to Your Blog

Microsoft announced a new search macro yesterday LinkFromDomain:. Using the linkfromdomain: operator in a search will return a list of web sites that are linked from that specific domain.

Usage example: LinkFromDomain:helpsitez.com will give you a list of all the sites helpsitez.com links to.

Live Search Blog Post, Form Based Tool

Every site owner wishes to get his site promoted effectively. Can we all do it?? Even if it is done, is it done effectively?? There are several ways also for site promotion which can play immense role in this regard. Here below ten (10) guiding points are mentioned for the benefit of web owners particularly for the new owners.

1. Appearance makes a difference. From the very beginning the point to be kept in mind that professional attitude pays everywhere. To give your site an edge over others you Continue Reading »
Ten Points to Ponder for Website Promotion

Myrtle Beach, South Carolina has become well-known for its golfing, with many people traveling to what has become known as the Grand Strand, specifically for this purpose. The area includes more than one hundred golf courses throughout, with the golfing being offered on an individual basis and also through golf package deals. Depending on what you are looking for from a golf course, you will find it here. These courses are designed by some of the greats, such as Tom Jackson, P.B. Dye, Clyde Johnston, George Fazio, Rees Jones, Gene Hamm, Fred Couples, William Byrd, David Johnson, and Jack Nicklaus.
Continue Reading »
Guide To Myrtle Beach Golf Courses

There are an infinite number of excuses in golf for hitting a bad shot, but few sound more irrational than blaming your clubs. But in some cases, blaming a bad shot on your clubs may not be ridiculous at all. Having your clubs fitted specifically for your own swing can have a massive impact on your game. If your clubs aren’t fitted to your personal specifications, you could well be sacrificing critical elements of your swing to make up for it.

For an example of how big a part clubs play in your game, just take a look back at Phil Mickelson’s Continue Reading »
Benefits Of Customized Golf Clubs